SEO For Service-Based Businesses

Expert SEO Agency for Service-Based Businesses
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"Encipher has been pivotal to the growth of our business”

Chris Mackey

Managing Partner, Blue Collar Marketing

Facebook Ads Agency

Traditional SEO

Encipher delivers the core SEO fundamentals that drive sustained organic traffic. Through on-page optimization, technical SEO, content built around real search intent, and strategic linking, our approach helps your site rank for the terms that matter most to your business.
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Instagram Ads Agency

GEO + AEO + AIO

Encipher optimizes your business for visibility across both traditional search and AI-powered platforms like ChatGPT, Gemini, and Perplexity. Through schema markup, semantic structure, and authority signals, we position your brand to be cited in AI Overviews and the next generation of search.
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Instagram Ads Agency

Google Business Profile

Encipher manages and optimizes your Google Business Profile to capture local search demand. From listing optimization to weekly posts and review management, our strategy is designed to get your business visible the Google Map Pack.
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Built around real intent

Encipher's SEO strategy starts with the searches that drive real revenue in your industry, not vanity keyword lists. By aligning content, on-page optimization, and Google Business Profile signals to the exact terms your customers use, our approach generates organic traffic that converts into qualified leads and booked work.

Built for Google & AI search

ChatGPT, Gemini, and Perplexity are eating Google clicks every month. Schema markup is the connective tissue that helps your business show up in BOTH classic Google search results AND the new AI tools. We include schema markup on every SEO engagement, no matter the tier.

Build for the future

Case studies

$5.6M+ Revenue from PPC

Meathead Movers

How we generated $5.6M+ in additional revenue for Meathead Movers, a California moving company with 6 locations, through Google Ads and tracking.

41% YoY Revenue Growth

Automotive Repair Shop

How we grew a specialty automotive repair shop's revenue 41% year-over-year with strategic Google Ads campaigns in a competitive Ontario market.

"The Impact Was Immediate"

Let's Get Moving Group

How Encipher helped Let's Get Moving Group's in-house marketing team scale paid media using pattern recognition from dozens of mover accounts.

One Month = $172K In Moves Booked

Brothers Moving & Storage

How we helped Brothers Moving & Storage book $172,000 in moves in a single month through revitalized Google Ads and Meta advertising campaigns.

8X ROAS w/ Paid Ads

Blue Collar Marketing

Blue Collar Marketing case study: an 8X ROAS on paid ads helping a trades-business web design agency reach their niche target market.

5.5X ROAS w/ Meta + Google Ads

Artificial Turf Company

How we generated a 5.5X ROAS for a home improvement business using Jobber as their CRM, with full offline conversion tracking on Google and Meta.

17.5% Lower Cost-Per-Conversion

Brattleboro Storage

Case study: how Encipher reduced a client's cost-per-conversion by 17.5% and dropped their cost-per-click while scaling Google Ads performance.

11X ROAS w/ Meta Ads

E-Commerce 11X ROAS

How we scaled an e-commerce client to an 11X ROAS on Meta Ads with a creative-first strategy and full-funnel campaign structure.

46% Decrease in Cost-Per-Lead

Coastal Carrier

How we cut Coastal Carrier's cost-per-lead by 46% for their white-glove moving company in the Carolinas through paid ads optimization.

Reaching New Customers w/ Google Ads

Darling Solutions

How we helped Darling Solutions reach new customers with Google Ads, improving brand presence and driving new client inquiries for the business.

2X Ad Spend = 8X Increase in Leads

Krucker Saunas

Krucker Saunas case study: a 133% increase in ad spend produced an 840% increase in lead volume through targeted Google and Meta Ads campaigns.

'Venus Fly Trap' Ad Strategy

Onelife Design & Build

How Encipher's 'Venus Fly Trap' ad strategy helped Onelife Design & Build expand their customer base through web design, branding, and paid ads.

Validating Market Demand w/ Google Ads

Sainte Marie Hills

How Encipher helped Sainte Marie Hills validate market demand for a private residential community with Google Ads campaigns before breaking ground.

30% Increase in Quoting Volume

MCL Hospitality

How we drove a 30% increase in quoting volume for MCL Hospitality, a commercial kitchen equipment supplier, through targeted Google and Meta Ads.

Creating Lasting Impressions

BLD Homes

How Encipher supported BLD Homes, a home builder in Canada's fastest-growing community, with brand awareness and lead generation campaigns.

Driving Leads in a Niche Market

LaBel Foodservice

How we drove qualified leads for LaBel Foodservice, a commercial kitchen design company in New York, in a highly specialized niche market.

Local Business Success Story

Podium Sports

Podium Sports case study: branding, lead generation, creative ad design, and digital management for a local sports business success story.

Build for the future

Propel your growth.