Privacy Policy

Last updated: September 26, 2026.
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Encipher Digital Marketing (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This policy explains how we collect, use, and protect your information when you visit our website or interact with our ads.

Information We Collect
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Information you provide
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When you submit a form on our website, contact us, or otherwise communicate with us, we may collect:
First and last name
Email address
Phone number
Company name
Other details you provide
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Information we collect automatically
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When you use our website, we and our partners collect information automatically, including:
Device and browser details
IP address
Pages you visit and actions you take
Cookies, pixels, and similar technologies for analytics and advertising

How We Use Your Information
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We use the information we collect to:
Respond to your inquiries and provide our services
Improve our website and marketing
Measure and optimize the performance of our ads
Build custom audiences and deliver more relevant ads on platforms such as Google and Meta (Facebook, Instagram)
Analyze aggregated trends and website performance

Advertising and Tracking Technologies
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We use cookies, pixels, and similar technologies from partners including Google Ads, Google Analytics, and Meta (Facebook/Instagram) to:
Measure ad effectiveness
Create and manage retargeting audiences
Attribute leads and calls to advertising campaigns
These partners may receive information such as device identifiers, IP addresses, hashed email addresses, or event data. We may also upload customer or lead lists in hashed form to create matched audiences.
We may use advanced tracking technologies such as Google Enhanced Conversions, Meta Conversions API, or offline conversion tracking, which allow us to send limited customer information (such as hashed contact details) securely to advertising platforms to improve measurement.

Your Choices
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You can control cookies and tracking in several ways:
Through your browser settings (block or delete cookies).
Using our cookie preferences tool [insert link if you have one].
By visiting Google Ads Settings (https://adssettings.google.com).
By visiting Facebook Ad Preferences (https://www.facebook.com/adpreferences/ad_settings).
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By using industry opt-out tools such as https://youradchoices.ca or https://optout.networkadvertising.org.
Opting out won’t stop ads altogether, but ads may be less relevant.

Data Retention
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We keep personal information only as long as needed for the purposes described above. Typical retention periods are:
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Lead and inquiry information: retained for as long as needed to respond and maintain our business records.
Analytics and advertising identifiers: up to 26 months, unless deleted sooner.
Customer list data uploaded to advertising platforms: retained only as long as necessary for audience matching and then deleted or re-hashed.

Your Rights
Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal information. You may also have the right to object to certain processing or request data portability.
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To exercise your rights, contact us at:
Email: info@encipher.ca
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Updates to this Policy
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We may update this privacy policy from time to time. The “Last updated” date at the top indicates the latest version. If changes are material, we will provide notice on our website.