Client Goals & Objectives:
- Improve brand presence online
- Optimize website design for paid traffic
- Increase sales and new client inquiries for the business
- Implementation and management of digital ad campaigns to drive results
- Consulting and project management to overlook the design and implementation of a CRM system integrated with custom calendar scheduling.
Developing a strategic partnership with Darling Solutions emerged from a crawl, walk, run approach. Focusing on foundational building blocks by priority, Encipher listened carefully to better understand what differentiates Darling Solutions from its competitors. Specializing in working with senior citizens, it was clear that we could enhance their current marketing efforts as 90% of their business was generated from referrals and repeat customers.
We started with targeted advertising on platforms like Google, Instagram and Facebook to help drive website traffic for specific services that people were interested in. For this, we used a variety of creatives to test in ads to see what audiences responded to the most. Test, test, test - This way our team can optimize your ad campaigns to get the best return on investment (ROI) for your business.
From there, we migrated to project management services to implement and overlook a CRM system integrated with calendar scheduling for things like consultations, estimating, jobs, team meetings, client file storage and more.
As the Darling team grew, there was a big desire to reduce paper trail in the office and improve operations efficiency by having everything in one place for the sales process.
"We were looking for a company to support us in creating an online presence that reflected our outstanding reputation in the community and high quality of work we do for our clients. Encipher's customized approach to our advertising and branding was tailored to ensure we met our desired objectives. Their team took the time to understand what we were looking to accomplish, while leveraging their expertise and partnerships to provide us with the best available solutions within our budget. We are continuing to evolve and look forward to continuing our partnership with Encipher as they support us in our system integration needs."
- Barb McDougall, Community Relations Manager, Darling Solutions