The Client: A full-service automotive repair shop located in a competitive Ontario market. Specializing in electric and hybrid vehicles, the shop serves a broad customer base looking for specialized expertise.
The Challenge: Before partnering with Encipher, this auto centre was hamstrung by two major issues: inconsistent lead flow and a lack of data transparency. They did not own their website or their ad accounts, leaving them dependent on third parties to access their own business data. This lack of control made it impossible to scale their advertising confidently.
The SolutionEncipher’s priority was establishing client ownership and building a foundation for growth:
- Asset Ownership: We migrated their website to a client-owned domain and structured a new Google Ads account under their name. We believe clients should always own the data that fuels their long-term performance.
- Precision Tracking: We implemented a workaround using Google Tag Manager and Google Analytics to accurately track a difficult third-party booking form, ensuring 100% of conversions were captured.
- Strategic Expansion: We launched with broad search campaigns to gather initial data, then refined the strategy into service-specific ad groups. Once established, we deployed a Performance Max campaign to leverage search insights and find new prospects.
The Results: From March to September 2025, the new strategy delivered:
- 316 Total Conversions
- 5.41% Average Conversion Rate (Search Campaign)
- $2.29 Average Cost Per Click
- CPA Reduction: Cost per conversion dropped from $164.98 at launch to an average of $40.62.
Financial Impact: The shift in strategy translated directly to revenue. Comparing the first half of 2024 to the first half of 2025, the shop saw revenue jump from $635,000 to $896,000.
This represents a massive 41% increase year-over-year, proving the value of putting data ownership back in the client's hands.
