Google Local Service Ads (LSA) for Moving Companies
"$172k in moves booked! You guys are doing spectacular! LETS GO!”
Pay-Per-Lead Google Local Service Ads for Moving Companies
Put your moving company at the top of Google search results and build trust with local customers actively searching for your services. With Google Local Service Ads (LSA), only pay for qualified leads, not clicks. These ads build trust by displaying a “Google Guaranteed” badge, boosting your credibility and helping you stand out from competitors. Let Encipher tailor and manage your LSA campaigns to drive high-quality moving leads and maximize your return on investment.
What are Local Service Ads (LSA)?
Google Local Service Ads (LSA) are a powerful advertising tool designed for local, service-based businesses like moving companies. Unlike traditional Google Ads, LSAs appear with a green check mark and a "Google Guaranteed" message.
How is LSA different from normal Google PPC ads?
Rather than paying per click (as with traditional PPC ads), with LSA you only pay when a customer contacts you directly through the ad. This can include calls, messages, or bookings made directly from the LSA.
Verified businesses earn a “Google Guaranteed” or “Google Screened” badge, signaling to users that the business has met Google’s quality standards through an in-depth verification process. This added layer of trust can improve click-through rates and lead to higher-quality interactions.
Some of Our Results
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$5.6M+ in Additional Revenue
20,000+ leads generated, resulting in $5.6M+ in additional revenue within 18 months of working together.
$700,000+ in first 6 Months
Within 6 months of working together we helped Move 4 Less generate over $700K in tracked revenue from PPC.
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$172K in Moves in ONE Month
“We had a break out month! $172k in moves booked! You guys are doing spectacular! LETS GO!” - Paul Woodruff, Owner
$500,000+ in first 4 Months
Within 4 months of working together, we helped Rise Up Moving generate over $500K in tracked revenue from PPC.
18% Drop in Cost-Per-Lead
We've helped Brattleboro Storage reduce their cost-per-lead by 17.5% and drop cost-per-click by almost 50%, resulting in over 50 leads per month
50+ Leads Per Month
Tahoe moving based in Truckee, CA, came to us to help increase lead volume and book more moves. Since launching we generate ~50 new leads each month and have helped expand into new locations!
30+ Leads Per Month
2Fellas Phoenix came to us with hopes to boost their lead volume on a small budget. Despite not having the largest ad spend, we have been able to generate ~30 leads per month.
104 Leads in First 30 Days
Within 30 days of launching ads, we generated 104 leads for Modern Moving. They are so happy that they've already doubled their investment with us to keep growing.
We have noticed a big difference!
"In these few short weeks we have noticed a big difference! The customers calling us or reaching out via our website are reaching out already with the intention of going with us." - Ray the Mover
130 Leads in First 60 Days
Within 60 days of launching our ad system, we generated 130 quality leads for Fresh Start Moving Co.
Reaching New Customers
Specializing in working with senior citizens, Darling Solutions wanted to use Google and social ads to reach new clients. We helped implement Google and Facebook/Instagram ads to bring in new business from seniors looking to relocate or downsize.
46% Decrease in Cost-Per-Lead
Coming off a breakup with another agency, Coastal Carrier needed to decrease lead costs and improve lead quality. After implementing changes that may normally cause CPL to increase, within the first month of working together, we saw CPL drop by 46%.
"The impact was immediate"
"We brought in Encipher Digital Marketing as a consultation partner to support our internal marketing team with our Google Ads efforts, and the impact was immediate.
Their depth of knowledge in paid search and social advertising is outstanding. They are true specialists in their field. Encipher did not just offer surface level advice. They took the time to understand our goals, reviewed our campaign structure in detail, and provided clear guidance on targeting, bidding, and performance optimization. Their input helped us cut inefficiencies, improve results, and make smarter decisions overall.
Their communication is excellent, their support is responsive, and their understanding of advertising platforms is top tier. Unlike many agencies, Encipher focuses only on what they are best at, and it truly makes a difference.If you are looking for experts to guide your internal team or take your paid media performance to the next level, I would strongly recommend working with Encipher."
- Tiam Behdarvandan, Owner of Let's Get Moving Group
See what our clients say.
"Encipher has been pivotal to the growth of our business. From the planning stage, to the strategy, to the targeting for both our Google ads and our Facebook ads, they've been fantastic in getting the results we were looking for.”
Read The Case Study
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"Encipher has been a valued partner of ours for the past 3 years and have proven to grow our client base by delivering our brand message via targeted marketing. Encipher shares similar core values that we appreciate and respect, to the years ahead. Onwards.”
Read The Case Study
"Encipher has saved me thousands of dollars! For several years, I handled all the marketing for my company, but I reached a point where I was burning through ads and the ROI wasn't sufficient to continue. Once we connected, they immediately made changes to my ad program, and I began to see results. I highly recommend working with Encipher—these guys know their stuff!"
"Encipher's customized approach to our advertising and branding was tailored to ensure we met our desired objectives. Their team took the time to understand what we were looking to accomplish, while leveraging their expertise and partnerships to provide us with the best available solutions within our budget."
"Working with Encipher is nothing short of a joy. They treat your business like their own with the same compassion and dedication to grow and support your brand and business. They listen and then they act. We can’t recommend Encipher enough for small and large businesses."
“We had a break out month! $172k in moves booked! You guys are doing spectacular! LETS GO!”
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“Encipher has been great for us, they have taken our advertising and brought customers in we never saw before..."
"Encipher has helped my company make immediate improvements on the marketing side! They've set me up so I'm no longer wasting money on ads set up incorrectly [...]"
Google LSA Set-Up for Movers
With our experience, we make sure your moving business gets verified by Google so that your ads show up with the "Google Garunteed" Badge
Google LSA Management for Movers
We make sure your moving business is getting in front of the right people with the right LSA strategy that converts clicks into leads and booked moves.
Get Qualified Moving Leads with Google Local Service Ads.
Your success is our main priority. We keep communication lines open and transparent to make sure you are getting everything you need to grow your moving business with Google LSA ads.