Toronto paid search & social media ads agency.

Encipher Specializes in Paid Social & PPC Search Ads for Lead Generation & E-Commerce in Toronto
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"Encipher has been pivotal to the growth of our business"

Chris Mackey

Managing Partner, Blue Collar Marketing

PPC ads agency google ads

Pay-Per-Click (PPC) Ads Toronto

Encipher builds and manages pay-per-click (PPC) campaigns across Google & Bing to get your business appearing when people are actively searching for what you offer.
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Paid Social Media Ads Toronto

Those ads on social media that make you wonder if your phone is reading your mind? We make those ads across multiple platforms to drive sales and leads for our clients.
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PPC ads agency google ads

Measurement & Analytics Toronto

With constant changes to Apple iOS and browser privacy, Encipher uses the most up-to-date tracking tools to attribute your advertising campaign results with certainty.
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facebook ads agency viral videos

Short-Form Video Toronto

Through our own subsidiary pages and helping clients create short-from videos, we know how to capture attention with scroll stopping videos on Instagram and TikTok.
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Get seen and heard across all major platforms.

Get in front of your customers, wherever they are.

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Social Media Facebook Instagram Ads Agency
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Our Ideology

Each day thousands of new businesses turn to social media and search engines as their preferred marketing channel. Since 2016, Encipher has developed solutions that make your business stand out to build a strong online reputation.

Driven By AI

It’s no secret that social and search platforms like Google & Meta have astronomical amounts of data on their users. This data is what has allowed tech giants to create the most advanced, accurate and measurable advertising platforms that exist today. Advertisers (like us) leverage these platforms to buy ad space and make sure our clients' ads are being seen only by those we choose.

Generate quality leads and customers with our PPC and social media ads in Toronto.

An extension of your digital marketing team to propel your growth.

Your success is our main priority. We keep communication lines open and transparent to make sure you are getting everything you need to grow your business. All strategic decisions are made with your approval and with your best interest in mind.

Colton Chawsky

Owner, True Canadian Masonry

5 Star Badge

"[...] For several years, I handled all the marketing for my company, but I reached a point where I was burning through ads and the ROI wasn't sufficient to continue. Once we connected, they immediately made changes to my ad program, and I began to see results. I highly recommend working with Encipher—these guys know their stuff!"

True Canadian Masonry / Encipher

Barb McDougall

Community Relations Manager, Darling Solutions

5 Star Badge

"Encipher's customized approach to our advertising and branding was tailored to ensure we met our desired objectives. Their team took the time to understand what we were looking to accomplish, while leveraging their expertise and partnerships to provide us with the best available solutions within our budget."

Darling Solutions / Encipher

Troy Brownlee

Marketing Manager, BLD Homes

5 Star Badge

"Working with Encipher is nothing short of a joy. They treat your business like their own with the same compassion and dedication to grow and support your brand and business. They listen and then they act. We can’t recommend Encipher enough for small and large businesses."

BLD Homes / Encipher

Paul Woodruff

Owner, Brothers Moving & Storage

5 Star Badge

“We had a break out month!  $172k in moves booked!  You guys are doing spectacular!  LETS GO!”

Brothers Moving / Encipher

Ben Panter

Owner, MCL Hospitality

5 Star Badge

“Encipher has been great for us, they have taken our advertising and brought customers in we never saw before [...]"

MCL / Encipher

Will Coulson

Owner, WC Plumbing Services

5 Star Badge

"Encipher has helped my company make immediate improvements on the marketing side! They've set me up so I'm no longer wasting money on ads set up incorrectly [...]"

WC Plumbing / Encipher
Learn more about how we're building brands.

Case studies & more.

Google Ads for Artificial Turf: High Intent, Low Urgency

Artificial turf is high-intent on Google but it's still a luxury splurge. That combination changes how you run Google Ads.

Artificial turf is high-intent on Google but it's still a luxury splurge. That combination changes how you run Google Ads.

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Why Google Ads and Your CRM Disagree on Lead Counts

Google Ads says 40 leads, your CRM says 22. Here's why the numbers almost never match up exactly.

Google Ads says 40 leads, your CRM says 22. Here's why the numbers almost never match up exactly.

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How to Set Up Local Service Ads: A Step-by-Step Guide

A real step-by-step guide to setting up Google Local Service Ads, including the verification process that trips most businesses up and the tracking to get right.

A real step-by-step guide to setting up Google Local Service Ads.

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Google Marketing Live 2026: What Service Businesses Need to Know

Google Marketing Live 2026 was full of AI announcements. Here's the honest filter on what actually matters for service businesses and what to ignore.

What's coming from Google Marketing Live 2026.

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Google Ads vs SEO

Most posts on Google Ads vs SEO are generic. Here's what service businesses actually need to know, including how AI Overviews changed the math.

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Competitor Keyword Bidding for Moving Companies: A Real Guide

Bidding on competitor names in Google Ads can be a goldmine or a money pit for moving companies. Here's the honest playbook, including when it makes sense.

Should you bid on your competitors name?

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Meta Ads vs Google Ads for Service Businesses

Should your service business start with Meta Ads or Google Ads? Discover why the right platform depends entirely on whether you sell a "want" or a "need."

Which One Should You Use?

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Phrase Match vs Broad Match

Should service businesses use phrase match or broad match keywords in Google Ads? We break down the AI hype and show what actually drives leads.

What Keyword Type to Use

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How Encipher Helped Blue Collar Marketing Get an 8X ROAS

We're proud to work with reputable brands that align with our values & passions.

300K+

Leads Generated

$20M+

Ad Spend Managed

100+

Clients Worked With

Build for the future

Propel your growth.