Ottawa paid search & social media ads agency.
"Encipher has been pivotal to the growth of our business"
Ottawa Pay-Per-Click (PPC) Ads
Ottawa Paid Social Media Ads
Ottawa Measurement & Analytics
Ottawa Short-Form Video
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See what our clients say.
"Encipher has been a valued partner of ours for the past 3 years and have proven to grow our client base by delivering our brand message via targeted marketing. Encipher shares similar core values that we appreciate and respect, to the years ahead. Onwards.”
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"Encipher has been pivotal to the growth of our business. From the planning stage, to the strategy, to the targeting for both our Google ads and our Facebook ads, they've been fantastic in getting the results we were looking for.”
"These guys are the real deal when it comes to Google Ads. We are almost struggling to keep up with all the leads. From the start my experience with them has been great and I’ll be a happy customer for the foreseeable future."
Get in front of your customers, wherever they are.
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Our Ideology
Each day thousands of new businesses turn to social media and search engines as their preferred marketing channel. Since 2016, Encipher has developed solutions that make your business stand out to build a strong online reputation.
Driven By AI
It’s no secret that social and search platforms like Google & Meta have astronomical amounts of data on their users. This data is what has allowed tech giants to create the most advanced, accurate and measurable advertising platforms that exist today. Advertisers (like us) leverage these platforms to buy ad space and make sure our clients' ads are being seen only by those we choose.
An extension of your digital marketing team to propel your growth.
Your success is our main priority. We keep communication lines open and transparent to make sure you are getting everything you need to grow your business. All strategic decisions are made with your approval and with your best interest in mind.
"[...] For several years, I handled all the marketing for my company, but I reached a point where I was burning through ads and the ROI wasn't sufficient to continue. Once we connected, they immediately made changes to my ad program, and I began to see results. I highly recommend working with Encipher—these guys know their stuff!"
"Encipher's customized approach to our advertising and branding was tailored to ensure we met our desired objectives. Their team took the time to understand what we were looking to accomplish, while leveraging their expertise and partnerships to provide us with the best available solutions within our budget."
"Working with Encipher is nothing short of a joy. They treat your business like their own with the same compassion and dedication to grow and support your brand and business. They listen and then they act. We can’t recommend Encipher enough for small and large businesses."
“We had a break out month! $172k in moves booked! You guys are doing spectacular! LETS GO!”
“Encipher has been great for us, they have taken our advertising and brought customers in we never saw before [...]"
"Encipher has helped my company make immediate improvements on the marketing side! They've set me up so I'm no longer wasting money on ads set up incorrectly [...]"
Case studies & more.
Google Ads for Restoration: Win the Emergency Auction
Restoration is the one vertical where losing a Google Ads auction costs you a $15K job. Here's why Quality Score decides who gets the call.
Restoration is a vertical where losing a Google Ads auction costs you a $15K job. Here's why Quality Score decides who gets the call.
Read MoreEpoxy Flooring Google Ads: Stop Paying for DIY Shoppers
Most epoxy flooring Google Ads campaigns are wasting budget on DIY shoppers. Here's the fix.
Half your clicks want a DIY kit. Here's the fix.
Read MoreLocal Services Ads Are Moving Into Google Ads
Google is retiring the LSA dashboard and moving Local Services Ads into Google Ads. Here's what breaks, what doesn't, and what to do before you migrate.
Google is retiring the LSA dashboard and moving Local Services Ads into Google Ads.
Read MorePerformance Max for Service Businesses
Performance Max works for service businesses, but only as a layer on top of a Search campaign already producing 30 conversions in 30 days.
PMax is a layer, not a launch
Read MoreCall Tracking for Service Businesses: Why It Matters
Most service business leads come by phone. If you're not tracking calls, you're optimizing Google Ads blind. Here's how to do it right.
You can't optimize what you can't see
Read MoreWhy Are My Google Ads So Expensive?
High Google Ads CPCs have two causes: market factors you can't change, and setup problems you can fix. Here's how to tell the difference and what to do about it.
Some of it's fixable. Some of it isn't. Here's which is which.
Read MoreWhat is Offline Conversion Tracking?
Most service businesses feed Google Ads the wrong signal. Here's what offline conversion tracking actually is and why it changes your lead quality.
Here's what offline conversion tracking actually is and why it changes your lead quality.
Read MoreHow to Expand Your Service Area With Google Ads
Want to expand into a new city? Google Ads can generate calls from a new market in under a week. Here's how to do it right and what to watch in month one.
SEO takes months. Here's how to use Google ads to test new markets quickly.
Read MoreLeads Generated
Revenue Generated for Clients
Clients Worked With