Ottawa paid search & social media ads agency.
"Encipher has been pivotal to the growth of our business"
Ottawa Pay-Per-Click (PPC) Ads
Ottawa Paid Social Media Ads
Ottawa Measurement & Analytics
Ottawa Short-Form Video
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See what our clients say.
"Encipher has been a valued partner of ours for the past 3 years and have proven to grow our client base by delivering our brand message via targeted marketing. Encipher shares similar core values that we appreciate and respect, to the years ahead. Onwards.”
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"Encipher has been pivotal to the growth of our business. From the planning stage, to the strategy, to the targeting for both our Google ads and our Facebook ads, they've been fantastic in getting the results we were looking for.”
"These guys are the real deal when it comes to Google Ads. We are almost struggling to keep up with all the leads. From the start my experience with them has been great and I’ll be a happy customer for the foreseeable future."
Get in front of your customers, wherever they are.
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Our Ideology
Each day thousands of new businesses turn to social media and search engines as their preferred marketing channel. Since 2016, Encipher has developed solutions that make your business stand out to build a strong online reputation.
Driven By AI
It’s no secret that social and search platforms like Google & Meta have astronomical amounts of data on their users. This data is what has allowed tech giants to create the most advanced, accurate and measurable advertising platforms that exist today. Advertisers (like us) leverage these platforms to buy ad space and make sure our clients' ads are being seen only by those we choose.
An extension of your digital marketing team to propel your growth.
Your success is our main priority. We keep communication lines open and transparent to make sure you are getting everything you need to grow your business. All strategic decisions are made with your approval and with your best interest in mind.
"[...] For several years, I handled all the marketing for my company, but I reached a point where I was burning through ads and the ROI wasn't sufficient to continue. Once we connected, they immediately made changes to my ad program, and I began to see results. I highly recommend working with Encipher—these guys know their stuff!"
"Encipher's customized approach to our advertising and branding was tailored to ensure we met our desired objectives. Their team took the time to understand what we were looking to accomplish, while leveraging their expertise and partnerships to provide us with the best available solutions within our budget."
"Working with Encipher is nothing short of a joy. They treat your business like their own with the same compassion and dedication to grow and support your brand and business. They listen and then they act. We can’t recommend Encipher enough for small and large businesses."
“We had a break out month! $172k in moves booked! You guys are doing spectacular! LETS GO!”
“Encipher has been great for us, they have taken our advertising and brought customers in we never saw before [...]"
"Encipher has helped my company make immediate improvements on the marketing side! They've set me up so I'm no longer wasting money on ads set up incorrectly [...]"
Case studies & more.
AI Search Optimization for Service Businesses
We rank #1 in ChatGPT and Google AI Overviews for our priority keywords. Here's exactly what worked, written for service businesses, not SaaS.
What got us cited by ChatGPT and AI Overviews after a year of testing.
Read MoreWhy Your Moving Company Google Ads Get Junk Leads
Junk leads from Google Ads are killing your moving company. Heres the real reason its happening.
It's not the keywords. It's everything else.
Read MoreLanding Pages for Moving Companies: The Rules That Work
What makes a great landing page for a moving company? Here are the specific rules - form above the fold, no nav, search-term match.
The page rules that decide whether your ad spend works.
Read MoreMeta + Google Ads for Artificial Turf: How to Create & Capture Demand
For artificial turf installers looking to maximize their local growth, having the right mix of Meta & Google ads is key.
For artificial turf installers looking to maximize their local growth, having the right mix of Meta & Google ads is key.
Read MoreLocal vs Long Distance Movers: Two Very Different Google Ads
Local and long distance moves look like one business but behave like two. Here's how to structure Google Ads so your high-ticket jobs aren't starved by cheap local clicks.
Why one blended campaign is bleeding your best jobs.
Read MoreShould You Bid on Your Own Brand Name in Google Ads?
Should service businesses bid on their own brand name in Google Ads? Almost always yes, but for a different reason than most posts give you. Here's the honest answer.
Why "paying for traffic you'd get free" is still the right move.
Read MoreGoogle Ads for Landscapers: Stop Wasting Budget on Low-Ticket Clicks
Here's how to structure Google Ads so your high-ticket project work isn't starved by cheap lawn care clicks.
Here's how to structure Google Ads for landscaping.
Read MoreNegative Keywords for Service Businesses
A copy-paste negative keyword starter list for service businesses on Google Ads, plus the judgment to use it without accidentally blocking good leads.
A copy-paste negative keyword starter list for service businesses.
Read MoreLeads Generated
Ad Spend Managed
Clients Worked With