What's a Facebook Pixel and Why is it Important?

As a non-technical person, you may have heard a lot of talk about “pixels” and “tracking code” in the world of digital marketing, but you might be wondering what these things actually are and why they matter.

First of all, a pixel is a tiny little dot that appears on your screen when you visit a website.

You can’t see it with the naked eye, but it’s there, and it’s part of a much larger picture.

That picture is the Facebook pixel, a piece of code that you can add to your website to track the actions of your website visitors. This code is generated by Facebook, and it’s like a little digital tracker that follows your website visitors around and records what they do.


With a Facebook pixel, you can see exactly which pages people view and how long they stay on each page, giving you valuable insights into your customers’ behaviour.

And that’s not all – a Facebook pixel can also help you retarget your website visitors with ads. For example, if someone visits your website and views a specific product or service, you can use the Facebook pixel to show that person an ad for that product or service on Facebook. This can help you increase the chances that the person will make a purchase or take some other desired action.

In short, a Facebook pixel may sound like a boring and technical thing, but it can actually be pretty useful for businesses of all sizes. So don’t be afraid of the technical stuff – embrace it and see how it can help your business grow!

As a digital marketing company in Ottawa, Encipher Digital Marketing knows the importance of using the right tools to track and measure the effectiveness of your marketing efforts. One tool that can be particularly useful is the Facebook pixel, a piece of code that you can add to your website to track and measure the actions of your website visitors.


Contact us to learn more about leveraging Facebook Pixels for your business.

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Sainte Marie Hills

December 10, 2022
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