Case Study: Driving 800K+ Organic Views for 1000 Skis

1000 Skis is a revolutionary ski brand founded by professional skiers, including Alex Hackel and Magnus Granér. The brand is committed to pushing the boundaries of skiing culture and sustainability in the industry.

Objective

To significantly increase brand awareness and engagement for 1000 Skis through organic social media content, leveraging the unique stories of its founders and the innovative design of their skis.

Strategy

Encipher devised a comprehensive strategy focused on TikTok and Instagram Reels leveraging our own accounts in the skiing niche with 70K followers. Recognizing the power of storytelling and the appeal of short-form content, we set out to create compelling narratives around the founders, Alex Hackel and Magnus Graner, and their journey to launching 1000 Skis. Additionally, we aimed to produce a unique ski review that would resonate widely with the skiing community.

Execution

• Viral Ski Review: Leveraging our formula for creating viral content, we crafted a humorous ski review. This piece was designed to stand out from conventional ski reviews by injecting humor and entertainment, making it highly shareable and engaging.
• This video got 209,000+ views on Instagram and 30,000+ TikTok.

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• Founders’ Stories Videos: We produced a series of videos that delved into the personal and professional journeys of Alex Hackel and Magnus Graner. These videos highlighted their achievements in the skiing world, their vision for 1000 Skis, and their commitment to sustainability. The content was tailored to showcase the passion behind the brand.
• These two videos got over 600,000 views combined on Instagram & TikTok

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Results

• The founders' stories videos amassed over 600,000 views on TikTok and Instagram Reels, significantly enhancing brand visibility and engagement.
• The ski review video with a comedic twist became the most viewed ski review for the brand, with over 200,000 views.

• Overall, our strategic content generated over 800,000 organic views across platforms, marking a substantial increase in brand awareness for 1000 Skis.

Analysis

The success of this campaign underscores the effectiveness of leveraging personal stories and humor in short-form content to engage and expand an audience organically. By focusing on the narratives of the founders and creating distinctive, memorable content, we were able to resonate deeply with our target audience, leading to significant brand awareness.

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