As a digital marketing company in Ottawa, Encipher Digital Marketing knows the importance of using the right tools to reach and engage potential customers. One tool that can be particularly effective is Google remarketing, which allows you to show ads to people who have visited your website or used your mobile app. Here’s a brief explanation of how Google remarketing works and how it can benefit your business:

1. What is Google remarketing? Google remarketing is a feature of the Google Ads platform that allows you to show ads to people who have previously visited your website or used your mobile app. This is done by placing a piece of code on your website or app, known as a “remarketing tag,” which tracks the actions of your visitors and sends that information to Google. Ads can show on sites like YouTube, CBC, and millions of other apps and websites.
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2. How does Google remarketing work? When someone visits your website or uses your mobile app, the remarketing tag on your site or app will place a cookie on that person’s device. This cookie will track the actions of the person and send that information to Google.

Then, when that person visits a website or uses an app that is part of the Google Display Network, Google will show them an ad from your business. This ad can be targeted to the specific actions that the person took on your website or app, such as viewing a specific product or service.

Why use Google remarketing?

First, it can help you reach people who have already shown an interest in your business by visiting your website or using your app. This means that the people who see your ads are more likely to be interested in what you have to offer, which can improve the effectiveness of your advertising efforts.

Second, Google remarketing can help you target your ads to specific actions that people took on your website or app. For example, if someone viewed a specific product on your website, you can use Google remarketing to show that person an ad for that product. This can help you increase the chances that the person will make a purchase or take some other desired action.
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Third, Google remarketing can help you measure the effectiveness of your ads. With Google remarketing, you can see how many people saw your ads, how many people clicked on your ads, and what actions those people took on your website or app. This can help you understand which ads are working well and which are not, so you can optimize your advertising efforts and get the best possible return on your investment.
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Overall, Google remarketing is a powerful tool that can help you reach and engage potential customers who have already shown an interest in your business. At Encipher Digital Marketing in Ottawa, we use Google remarketing to help our clients improve the effectiveness of their advertising efforts and grow their businesses. If you’re not already using Google remarketing, we recommend giving it a try – it could make a big difference for your business.

Contact us to learn more about leveraging Google Remarketing for your business.