# Encipher

> Performance marketing agency. Google Ads, Meta Ads, Microsoft Ads, and advanced conversion tracking for service businesses and ecommerce brands across North America.

Encipher builds and manages paid advertising campaigns to generate quality leads and sales. We work with service businesses, ecommerce brands, and B2B companies, with a specialty in moving companies where we have tracked over $20 million in client revenue.

We use the most up-to-date conversion tracking tools to attribute advertising results with certainty, including Google Enhanced Conversions, Meta Conversion API, CallRail, and WhatConverts. With constant changes to iOS and browser privacy, we stay ahead of the curve so clients can measure ROI clearly.

## Services for Moving Companies

- [Google Ads for Moving Companies](https://www.encipher.ca/google-ppc-ads-for-movers): PPC campaigns built specifically for movers. Focus on cost per lead, lead quality, and revenue attribution. Helped Coastal Carrier drop CPL by 46% in month one.
- [Google Local Service Ads for Movers](https://www.encipher.ca/google-lsa-for-movers): LSA setup, Google Guaranteed verification, and ongoing management for moving companies.
- [PPC for Moving Companies](https://www.encipher.ca/ppc-for-movers): Full pay-per-click strategy across Google, Microsoft Ads, and YouTube. Helped Meathead Movers generate over 20,000 leads and $5.6M+ in additional revenue over 18 months.

## Core Services

- [PPC Agency](https://www.encipher.ca/ppc-agency): Pay-per-click campaigns across Google, Microsoft, and Bing for service businesses and ecommerce brands.
- [Meta Ads Agency](https://www.encipher.ca/facebook-instagram-ads-agency): Facebook and Instagram ads for lead generation and ecommerce sales. Broad targeting, creative-led approach.
- [Google Local Service Ads](https://www.encipher.ca/google-local-service-ads-lsa): LSA campaigns for local service businesses including plumbers, electricians, cleaners, and movers.
- [Conversion Tracking](https://www.encipher.ca/conversion-tracking-agency): Advanced tracking using Google Enhanced Conversions, Meta CAPI, CallRail, and WhatConverts. Cookieless solutions for a privacy-first world.

## Location

- [Ottawa PPC Agency](https://www.encipher.ca/ottawa-ppc-paid-ads-agency): Local Ottawa-based PPC and paid social services for businesses in the National Capital Region.

## Results

Encipher has tracked over $20 million in revenue for moving company clients. Notable case study highlights:

- Meathead Movers: 20,000+ leads and $5.6M+ in revenue over 18 months
- Eagle Eye Movers (Florida): 700+ leads at $50 per lead with Google Ads
- Coastal Carrier: 46% reduction in cost per lead in the first month
- Brattleboro Storage: 17.5% reduction in cost per lead, 50% reduction in CPC

## Home

- [Encipher Home](https://www.encipher.ca/): Company overview, services, and case studies.

## Optional

- [Blog](https://www.encipher.ca/blog): Articles on Google Ads, Meta Ads, and lead generation strategy for service businesses.
- [Why Moving Companies Should Use Google Ads](https://www.encipher.ca/post/why-your-moving-company-should-be-using-google-ads): Foundational guide on Google Ads for movers.